You've built an art business on instinct and determination
And now it's time to build it with intention.
Three months. One direction. No more figuring it out alone.
One to One Artist Coaching
The Artist Launchpad
You’re serious about your art. You’re creating work that matters to you, and you’re ready to share it with the world in a way that connects.
What you need now is someone who can help you see your work in context, understand who it speaks to, and map out a path for your first real audience and sales.
Not another course. Not a membership where your questions get lost in a chat.
One person. In your corner. For three months.
WHO THIS IS FOR
You’re have, or are close to completing, a cohesive body of work and want clarity on how it fits into the art landscape.
You want to:
Understand your ideal audience and how to reach them
Build your profile, presence, and subscriber base
Position your work confidently in the marketplace
Maybe art is a second career for you, or maybe you’ve been making for years. You’re ambitious, resourceful, and ready to stop figuring it all out alone.
You’re not waiting for one day—you’re ready to move forward now.
This program is not for artists still exploring their practice or building a body of work. If you’re not yet ready to share and contextualize your work, this isn’t the right step—yet.
WHAT WE COVER TOGETHER
Over twelve weeks we work across everything that moves the needle:
Your ideal collector; who they are, where they are, and how to speak directly to them.
Your story; the ideas in your work, how to articulate them, how to show up as a thinker not just a maker.
Your content strategy; attracting the right people consistently without burning out.
Your sales launch mapped and executed together so you know exactly how to convert your audience into collectors.
Your digital presence refined so it actually represents the depth of your work.
Your career opportunities - exhibitions, media, collaborations - identified strategically, not just because everyone else is doing them.
Beyond the foundations we go wherever your moment needs us to go. A commission practice. A PR strategy. A major exhibition. Gallery representation. We build what's right for you.
A Strategic Partner on Your Art Journey
The Shift
Before: You’ve sold some work, but it feels inconsistent. The path forward isn’t clear, and decisions feel like guesswork. You’re navigating the art world largely on your own, unsure which steps matter most.
After: You understand your ideal audience and how your work fits into the broader art landscape. You have a clearer message, a content approach that actually connects, and a plan for building your subscriber base and early collectors. You know which opportunities are worth pursuing and which to let go.
You move from hoping the right people find your work to positioning it so they do creating a foundation for consistent sales, visibility, and growth.
Whether you're a high-profile artist or simply someone who values privacy, my coaching is designed with confidentiality at its core. I understand that not every artist wants to share the behind-the-scenes support that contributes to their success. Here, your growth is nurtured in a private, supportive space where your strategies, challenges, and breakthroughs remain confidential. You can confidently explore, experiment, and thrive without worrying about exposure or judgment.
For Artists Who Value Discretion and Results
£3,000 for three months of 1-1 coaching including bi-weekly calls, pre-recorded training, and email and WhatsApp support Monday to Friday.
March start. Limited spots.
Investment
MEET YOUR COACH, GITA JOSHI
Gita Joshi is an award winning art dealer, inddependent curator, editor at Art Seen Magazine, author of bestseller, Show Your Art and an artist coach. She opened her gallery in 2013, called Orso Major and it was an award winning gallery at Waterloo, London til 2016.
She has run artists open studio programs, worked with arts charities, organised open exhibitions, curated exhibitions in business spaces as well as within the gallery context, helped artists prepare to work with galleries, portfolio reviews, been a juror for art competitions and is a member of the Association of Women Art Dealers.
Through coaching and mentoring she has worked with scores of artists to develop their professional business skills, show their art, find gallery representation, secure media coverage and grow their collector base and wider audience.
She provides coaching for artists who want to be seen, celebrated and share their story.
“I work with artists who are ready to step out of the studio and claim their space in the art world. A successful artists’ business is not reliant on galleries but is a blend of selling directly to their own audience, and working with galleries alongside this. I empower artists to raise their visibility, wean off the need for validation from art world gatekeepers, make income from sales and break the cycle of codependency on funding in the arts.
I bring extensive niche, art world experience with business and mindset training to my artist clients.“
Please note the above mentorship and coaching is suited for artists making sculpture, painting, collage, print, drawing, mixed media.
Not suitable for photography, video, installation, performance, time based art.
Prefer Self Study?
Available programs can be seen here. Topics include selling online, managing essential studio visits, and art sales launches.
If you would like to book a single one time strategy session, you can do that at this link
“If you are looking for mentorship, guidance, or support on how to take your art to the next level, Gita is a tremendous resource.”
-Ana
What Artists Say about working with
Gita Joshi
“Gita’s support and guidance helped me to clarify the purpose of my artwork practice. She highlighted ways to build on, and refine my portfolio. Between sessions, my execution improved and I am pleased with the increase in awareness and collection of my works”
- Judith
“I gained a huge amount of education and mentorship on bringing my business of making art to a more professional level. I also appreciated how warm and encouraging you were with me”
- Amy
“Thank you for your time, advice, and feedback today Gita.
I’m encouraged by today’s talk and am especially grateful for your enthusiasm regarding my work”
- Matt
“I spent a long time thinking that someone with a knowledge of the art world who could also help me with turning my art into a viable business didn’t exist - that my needs were too niche. But then I found Gita.”
- Jon
“I found Gita’s coaching massively helpful. She was concise, informative and encouraging as well as having a brilliantly lateral approach. I’d been stuck moving forward with my art practice and we picked apart what was stopping me and looked to where I could really invest my time and energy to help things grow”
- Carrie
“Gita is very knowledgeable artist coach. Her warm personality makes her very approachable and easy to work with.”
- Samira
“If you are looking to work with a calm, pragmatic, knowledgeable, understanding, supportive, extremely well informed, highly experienced expert in the art world then Gita Joshi is the art coach for you. I have enjoyed every minute of the group coaching program and wish it could have been longer! I cannot recommend it - and Gita - highly enough. Not only has it been a chance to learn and gain confidence, but it has also provided a wonderful opportunity to meet other - very lovely - artists who have similar questions. We all approached this course from different walks of life and varying experiences but have been united through our mutual love of art and our inspiring desire to develop and progress within our individual art practices. Thank you Gita. I really look forward to continuing my art journey with you.”
-Suzy