Framing The Invisible;
How We See and Understand Art
The new book from Gita Joshi, coming 9th May 2025
Framing the Invisible: How We See and Understand Art explores the relationship between perception and creativity: how the way we see the world shapes the works we connect with, and how the experiences we have with those artworks shape our perspectives in return.
Art isn’t something to observe from a distance; it invites you in, encouraging reflection and personal connection.
The more you understand how perception works, the more you’ll notice the unique emotions, stories, and hidden layers in every work of art.
Available Now
Launch Date 9 May 2025
Available as an Ebook, paperback, and audiobook on Amazon
Paperback and Audio editions will be available on 9th May 2025
About the Author, Gita Joshi
Gita Joshi is an independent curator, an award-winning art dealer, and the host of The Curator’s Salon, a podcast and platform focusing on the art world and offering advice for early and mid-career artists. She’s also the editor of Art Seen Magazine, a quarterly art publication highlighting emerging and mid-career artists across various disciplines.
Gita is the author of the bestselling book Show Your Art: How to Build an Art Career Without a Gallery and a contributor to The Creative Business Handbook by Ekaterina Popova and Alicia Puig.
Launching 9th May 2025
Launching 9th May 2025
“Framing the Invisible doesn't just teach you how to see art - it teaches you how to see yourself! The way this book unpacks the emotional and psychological side of engaging with art is incredible. It make us feel closer. Joshi validates the intuitive responses we all have to art and exhibitions and how our reception of them is exactly where the meaning begins. A must read for artists, art lovers, and scholars alike! ”
Marina Grainger, The Artists Advisory
“Gita Joshi’s new book, Framing the Invisible is a great tool for the non-professional art lover looking to enhance their understanding of contemporary art. She has clear and concise descriptions about the fundamentals of art appreciation as well as good basic definitions of many aspects of art practice. Joshi also has some handy tips for slowing people down in the gallery experience so that they can take more in, and really try to understand and appreciate what they are seeing.”
Michael Petry, MOCA London
