The Foundation Every Profitable Art Business Is Built On

Business Foundation for Artists

You're talented. Your art is beautiful. So why isn’t it selling?

If you're posting on Instagram daily, applying to galleries, and maybe even have a website... but you're still struggling to make consistent sales, the problem isn't your art or your marketing.

The problem is you're trying to sell before you understand WHO you're selling to and WHY they should buy from you specifically.

Most artists jump straight into tactics, better Instagram posts, gallery submissions, online marketplaces, without the strategic foundation that makes any of these work.

Business Foundation for Artists is the missing piece. In just 5 weeks, you'll build the strategic clarity that separates professional artists from hobbyists

This is for artists who are done apologising for their ambition.

You know your work belongs in collections, not craft fairs. You're tired of being introduced as someone who "does art on the side" when creating is what makes you come alive. You've spent years perfecting your craft, now you're ready to perfect the business that showcases it.

This is where serious artists come to build serious businesses.

Art Business Foundations isn't about learning to "sell out", it's about learning to sell up. To the clients who value what you create. To the opportunities you've been preparing for. To the professional identity you're ready to claim.

Over 5 weeks and 6 strategic sessions, you'll join artists who understand that business skills don't compromise artistic integrity, they amplify it.

Small Group
Big Impact

Intimate cohort of serious artists, and personalised feedback

You’re not going to be another face in the crowd, you'll get specific guidance on your unique situation. I'll review your actual work, help refine your artist statement, and give you actionable feedback that moves the needle. You're not just learning theory, you're getting a customised input.

Strategic Foundation, Not More Tactics

5-week intensive, covering artist identity, market positioning, ideal customers, and strategic sales planning

We’ll unpack your messaging and you’ll know who you're speaking to for your social content, what makes you unique in the marketplace, and how to communicate your value. This foundation makes everything else - Instagram, galleries, online sales - actually work because you'll have clarity on your message and audience.

UpLevel Your Business in 5 Weeks

A business toolkit covering online presence, audience building, and multiple sales strategies

In one focused month, you'll master the essential elements of a professional art business: elevating your online presence, growing a genuine fan base, attracting email subscribers, expanding your digital footprint, and implementing different sales strategies throughout the year.

This isn't another marketing course.

It's the foundation that makes all marketing work.

In our 5 weeks together, you’ll nail your messaging to identify and call in your ideal collectors, position yourself strategically in the market, and develop a professional online presence that makes you easily discoverable and referrable. You’ll learn how to attract your social media following over to your mailing list, what to do with that mailing list, email templates, and learn effective ways to use social media to continue growing your audience and advocates.

Topics Covered:

  • Online presence - make it professional, effective, understand SEO for your business, build an easy customer experience

  • Get clear on what your art is about and your ideal customer, upgrade your messaging so you’re only making content to call in the right people for your art.

  • Incentives to attract subscribers to your mailing list so you can still reach your audience when the social media apps are down or if you lose your IG account

  • Emails to send for your different sales launches, events and offers

  • Learn different ways to sell art so you can switch it up through the year

  • Social media -understanding buyer psychology to create content that converts. Also includes viral reels training

This cohort is limited to 10 artists so I can provide personalised input for each person.

"I've coached hundreds of artists, and the ones who succeed have one thing in common: they know exactly who they're serving and why. This program gives you that clarity."

GITA JOSHI

Calls will take place over Zoom and be recorded. Each session will be approx 60-80 mins.
They will be available for you to watch the replay in the training portal.

Full Price: £599.

The program is now in session and future dates are not scheduled.
Please join the waitlist via the form below to be notified when new dates are added and enrolment opens

What To Expect

As we work through the topics listed above, you can ask questions as we go.

Often as people work through the training after the sessions, new questions arise, There is time at the end of each training for questions or conversation around how something might work for you specifically. And the final session on 2nd December is an open forum format for you to get your questions answered.

Between the sessions you are encouraged to work through the training and implement what you learned, in your business. As you do this, you may have more questions which you can bring to the next sessions.

The online calls are recorded and available for you to replay inside the training portal. If you cannot join live, you can watch the recordings and send your questions by email, and they will be answered on the following live call.